VP, Chief Evangelist, Brands, LiveRamp
Often known by friends and colleagues as “AK”, Andrew is a 21st century marketing master whose work has helped brands in almost every category develop timely, relevant omnichannel experiences at the intersection of digital, data and technology. His 20+ years have spanned business strategy consulting, brand strategy, creative & content, digital planning & activation, media strategy and advanced analytics for world-class brands in the US and around the world. At LiveRamp, Andrew helps senior marketers connect their data and technology efforts to business growth and ROI by using ‘identity’ to deliver hyper-relevant experiences to consumers. Prior to joining LiveRamp he was most recently EVP, Global Client Lead at DDB Worldwide where he spearheaded high-profile, integrated businesses like Miller Lite and ConAgra Brands. He held several executive roles at Starcom and Publicis Groupe where he founded and led the New Establishment Brands practice, leading marketplace disruptors like Airbnb, Twitter, Houzz and StubHub. Always passionate about marketing transformation & innovation, he also served as the Global Executive Lead for Publicis’s partnership with the MIT Media Lab in Cambridge, Massachusetts. He has had the great fortune to work with powerhouse brands across virtually every category during his unique, varied marketing career.
Andrew lives in Evanston, Illinois with his wife and their three daughters. He is an avid global traveler and a diehard Cubs fan.