Andrew Dawson is Brandwatch’s Social Network Industry Principal tasked with helming relationships with Meta, Twitter, Reddit, Tumblr, TikTok, Pinterest, and more. As a lead of the global social network practice group he is a respected leader in crisis communications and digital communications. Prior to joining Brandwatch Andrew was an ensemble member of a social intelligence team at Publicis for nearly half a decade. His work has spanned a diverse array of clients such as the Saudi royal family, Walmart, and Tic Tac. Outside of work Andrew is a member of the Columbia university community completing his masters in strategic communications.