Andrew has extensive experience in leading analytical teams and integrating systems that have helped companies understand their customers and optimise their marketing budgets more effectively. Holding senior positions in companies in Finance, Retail, Teleco, Travel Andrew understands the issues and complexities that companies face in order to innovate and stay relevant in their respective markets.
Before joining Marketing Evolution Andrew spent five years as an independent consultant working with media companies helping them in the transition to an environment where transparency and value is being demanded by clients. Andrew is an advocate for design-led thinking applied to the integration of technology into the marketing function, and this can leverage the ever-increasing panoply of data, analytics and systems to better understand as well as target potential and existing customers.
When not at work Andrew likes to relax with his family playing the piano, cooking and going for long runs in the countryside where he lives in a house he designed and built with his wife. Still keen to participate in research and build on his education and experience.