Andres Cardenas - Brand Innovators

Andres Cardenas

Global Head of Football, Minute Media

Andres currently serves as the Global Head of Football at Minute Media where he oversees all of 90min’s strategic efforts internationally. Previously, he was the Head of Minute Media’s Latin American commercial business.

Andres’ love and passion for sports has been a pivotal part of his career path over the last 18 years and also guided his educational endeavors to date.

This includes his experience as SVP of Perform Media for Latin America, Group Director at Octagon Media where he serviced clients such as MasterCard, Cisco and Budweiser, as well as international relations and marketing for the Olympic Committee.

Andres has an international Master’s Degree in Sports Business/Management—The FIFA Master. Additionally, Andres received a BS in International Business in Marketing from the University of Tampa where he also played football.

In his spare time, Andres serves as a guest speaker and teacher at the FIFA Master and at Fundacao Getulio Vargas in Brazil.

Andres grew up in Brazil and currently lives in London, UK with his wife and son.