Chief Marketing Officer, E*TRADE
As Chief Marketing Officer, Andrea Zaretsky (“AZ”) is responsible for defining and driving E*TRADE’s brand and performance marketing efforts. Key areas of focus include:
- Igniting Acquisition through new targeting, offer and channel strategies, and improving enrollment and onboarding processes
- Deepening Existing Customer Relationships and driving loyalty and retention through personalized and relevant engagement and cross-sell strategies
- Elevating and Expanding Brand Perceptions to appeal to new segments with E*TRADE’s broad and relevant offering
Andrea has an extensive background developing innovative business strategies to drive customer acquisition, loyalty, and engagement at iconic brands in both the Financial Services and Retail industries. She most recently served as Senior Vice President of Marketing at SEPHORA, where she led Customer Relationship Management (CRM), Loyalty, Insights and Analytics, and launched the company’s first Credit Card. Prior to this role, she served as Senior Vice President of Marketing at TRU. Andrea began her marketing career at American Express, where she last served as Vice President and Head of U.S. Customer Marketing, leading Acquisition, Customer Engagement, Innovation, and Investment Optimization. During her 15-year tenure at the company, she also held global leadership positions in Digital Partnerships, Sales, Rewards and Product Management.
Andrea has been recognized as one of the Top 100 Women in Brand Marketing (Brand Innovators, 2019) and was featured in 12 Women Changing the Money Industry (Forbes, 2020). She earned her BA from Tufts University and her MBA from Columbia Business School. Andrea is currently on the Board of the Mobile Marketing Association (MMA), and previously served as a Trustee on the Board of Marketing EDGE, a 50-year old non-profit organization dedicated to introducing college students to the thriving business of marketing.