Andrea Shaikin

Loyalty Consultant, Scotiabank

Andrea Shaikin is an authority in Loyalty, Customer Experience & Engagement, Digital, Social & Brand Marketing. She has managed B2C and B2B teams and delivered transformational initiatives such as a Data Marketing system based on customer journey mapping for Mr. Lube Canada and a new loyalty website and e-commerce infrastructure for the RBC Rewards program at RBC Royal Bank. She is a Relationship Management expert who is also a frequent Speaker, Panelist and Consultant on Loyalty, Marketing, and Innovation.