Head of Marketing, US, Campari Group
As the Vice President, Marketing of Campari America, Andrea Sengara is all about innovation. A seasoned global marketing leader, Sengara has created the perfect recipe for opportunity and growth for Campari America. Sengara joined Campari America in 2020, with more than two decades of experience within the beverage alcohol industry, including over a decade implementing innovative strategies in senior leadership roles across Diageo, Combs Enterprises, and most recently Moet Hennessey LVMH. Sengara oversees all facets of marketing for Campari Group’s premium portfolio of brands, such as Aperol®, Campari®, SKYY Vodka®, Espolòn Tequila®, Grand Marnier® and Wild Turkey® – from groundbreaking innovation to digital transformation. In an industry where brands are inherently social, Sengara explores what experiences and consumer engagement looks like in a post-COVID environment – identifying new opportunities to help consumers discover and experience Campari America’s portfolio of brands.