Andrea Schwenk is a brand-builder who works with food & beverage brands to develop consumer insight-driven marketing campaigns and products.
A dynamic and strategic marketing leader with experience on the agency, supplier and retailer sides of the business working on several Fortune 500 B2C and B2B brands, she is currently the Chief Marketing Officer for Egglife Foods, a Chicago-based food start-up that makes tortilla-style wraps out of eggs instead of flour.
Prior to joining Egglife, she served as Director of Beverage Innovation at Buffalo Wild Wings where she led strategic planning, product development, and promotional strategy for the complete Buffalo Wild Wings beverage portfolio. Among her many accomplishments was the implementation of a data-driven location-specific draft beer assortment and marketing strategy.
Schwenk began her career in the advertising world at Wunderman working on the Burger King account and it was then that her love of food & beverage marketing began. She also spent time at FCB Chicago on the Aramark business where she led the development of a new brand identity and positioning, transforming the brand into a catalyst for innovation.
Prior to that, she worked at Beam Suntory on the better-for-you brand, Skinnygirl Cocktails, where she led the development of the brand’s first global advertising campaign and launched 11 new product innovations in 10 months to secure market leadership.
Throughout these experiences, Andrea has mastered how to transform brand loyalty into brand love by understanding the consumer journey and cultivating passionate brand advocates.Schwenk holds degrees in Journalism, Spanish and Business from Iowa State University.
A curious foodie and world traveler, she spends most of her free time in the kitchen or planning her next trip with her husband Rick and 3-year-old son Hudson.