Andrea Garabedian brings over 15 years of experience in the gaming and technology industries to her role as Twitch’s Vice President of Sales Marketing. As the global head of all B2B marketing initiatives, she leads Twitch Advertising’s go-to-market strategy and positioning; brand, product, and channel marketing; sales enablement and content development; and B2B event activations.
From launching Gamesradar.com at the turn of the century to attracting advertisers to the Official Xbox Magazine, Playstation Magazine, Nintendo Power, and PC Gamer; Andrea Garabedian has a proven track record for building marketing programs that educate and inspire advertisers seeking entrance to the world of gaming.
While her expertise in planning and executing events from small VIP programs to partnerships at the industry’s largest events takes her around the world, Andrea Garabedian is currently perfecting her crow pose in the Bay Area, where she lives with her husband and two children.)