Ana Lucia Soto
National Media Manager, JCPenney
Ana Lucía Soto is JCPenney’s National Media Manager developing 360o total market strategies that touch every step of the marketing process, from planning to execution. As a Cross-Functional Hispanic Marketing Committee member, Ana leads JCPenney in understanding the evolving Hispanic Media landscape.
She holds a Bachelor Degree in Communication Science (LCC’98) from el Tec de Monterrey (ITESM, Campus Monterrey).