Ana Lucía Soto is JCPenney’s National Media Manager developing 360o total market strategies that touch every step of the marketing process, from planning to execution. As a Cross-Functional Hispanic Marketing Committee member, Ana leads JCPenney in understanding the evolving Hispanic Media landscape.
She holds a Bachelor Degree in Communication Science (LCC’98) from el Tec de Monterrey (ITESM, Campus Monterrey).