Amy Jaick is a senior Marcoms leader with extensive experience in B2B and B2C marketing, communications, and social/digital media. As the VP of Social and Digital Strategy, Jaick most recently built and led the corporate digital team at ViacomCBS, where she focused on developing the marketing strategy and digital positioning, and creating integrated multichannel campaigns.
Prior to ViacomCBS, Jaick helped launch Goodman Media’s digital business, working with Alibaba, Bloomberg, Hess Toy Truck, and other clients, on social media, strategic partnerships, and digital communications. Jaick previously held the role of Director of Digital Marketing at Estimize, implementing acquisition, engagement, and retention campaigns across mediums.
Before Estimize, she oversaw marketing for The Economist‘s events business in North and South America, after first serving as The Economist‘s Communications Manager for the region. Jaick initially began her career at Goodman Media designing media relations programs for marquee clients.
Jaick received her MBA in marketing and strategy from New York University and a BA in psychology from the University of Michigan. She enjoys running marathons, traveling, and spending time with her family.