Amy Halford

is the Director of Owned Media at General Mills responsible for delivering a world class experience across the company’s food publishing digital platforms including bettycrocker.com, pillsbury.com, tablespoon.com, quericavida.com and boxtopsforeducation.com. These food platforms combined put General Mills among the top 5 digital food publishers in the U.S. Amy and her team develop content, user experience, and digital marketing strategies that drive audience development and engagement amongst high value consumers resulting in revenue lifts for General Mills’ brands. Amy has over 15 years’ experience leading marketing strategy, digital marketing, and brand management across CPG and retail industries. Amy received her MBA from the University of Minnesota and her BA in Business Administration from the University of Northern Iowa.