Amy Friedlander Hoffman has spent her career making sense of radically changing industries. She is currently the Chief Business Officer for Liquid Death Mountain Water, the fast-growing beverage brand packaging water in infinitely recyclable tallboy cans, overseeing sales, marketing, merchandising, development for commercial strategies and business development for all brand partnerships.
Amy spent the last 5 years at Uber, most recently as the Head of Business for the Brand, where she oversaw 150+ partnerships across entertainment, music, sports, venues, community and brand, purposeful to improve the consumer experience. Before that she was the Head of Business Development and Experiential Marketing, building strategic relationships to drive revenue and leading national and global marketing campaigns. Prior to Uber, she ran Priority Digital Media, a strategic consulting practice focused on content, media and distribution and prior to PDM, Amy was the Senior Vice President of Programming for AT&T U-Verse as it entered the television and broadband market. Early in her career, Amy was the SVP of Business Development for Intertainer, the first VOD service delivered over both broadband and cable and practiced corporate law at Gibson, Dunn & Crutcher in Los Angeles.
Amy holds a JD from the University of Chicago and a BA with honors from the University of Michigan. Amy sits on the board of the Los Angeles Waterkeeper, is a rabid music fan and advises and invests in companies focused on making people’s lives better.