Amy leads the Brand Strategy practice for Jellyfish, working with clients globally to help them chart a strategic course that provides a ‘north star’ for creative development, media planning, and execution. Amy has developed marketing strategies for some of the world’s largest multinational companies; Unilever, Henkel, Estee Lauder, and ABInBev, spanning everything from new market and product development and launch to award-winning behavior change government initiatives. Currently based in New York, Amy began her career in market research in the UK before leading media strategy at Dentsu in APAC. She has expertise in marketing and behavioral science, as well as digital and creative strategy.