Senior Director, Sports Marketing & Sponsorships, T-Mobile
Amy Azzi is Senior Director of Sponsorships at T-Mobile which includes responsibility for sponsorship platforms such as Major League Baseball, MLB Clubs, Little League, eSports, Venues and Hospitality. In her role, she leads strategy development, negotiation and activation around major brand sponsorships. Her team also spearheads integrated marketing campaigns for T-Mobile to deliver best-in-class brand moments through cross-channel campaigns, partnerships, and player/influencer integration. She has led award winning programs including T-Mobile’s HR4HR MLB Postseason initiative and recently renewed and expanded T-Mobile’s partnership with Activision Blizzard across popular eSports leagues - Overwatch and Call of Duty. Amy’s team also led the launch of the new naming rights partnership in Seattle with T-Mobile Park, home of the Seattle Mariners. Prior to T-Mobile, Amy spent 5+ years at Visa, building sponsorship marketing programs with Visa’s clients to broaden engagement with issuer, co-brand, and merchant partners through Visa’s NFL, Olympic and FIFA sponsorship assets. Amy was recently selected as part of Sports Business Journal’s 2020 class of Game Changers: Women in Sports Business.