Amanda Perry is the Senior Director of Integrated Marketing at Ulta Beauty. In this role she leads all strategy and activation for all of the categories and brings to life promotional campaigns throughout the year. Prior to Ulta Beauty, Amanda spent nearly 20 years in CPG Food at companies like Kraft Foods, Nestle USA and Conagra Brands, where she took on roles across Brand Management, Shopper Marketing and Headquarter Sales. She has her MBA from the Kellogg School of Management.