Associate Brand Manager, Mike’s Hard Lemonade
Amanda Kitzer is a Brand Experience Associate at Mike’s Hard Lemonade Co. and works on the strategy and activation of digital, retail, and experiential programs for the HARDER brand. Amanda started at Mike’s Hard as an intern on the operations team and then joined the brand management team where she worked on strategic brand planning for HARDER. Most recently, she has been managing a partnership with Android that was brought to life through mobile and desktop integration, social and video content, retail point of sale, and a fun mobile activation user experience that generated high engagement for HARDER consumers. Amanda is a Chicago native and a graduate of Illinois State University.