Amanda has been with GroupM since 2010, leading social media development, strategy, and the development of the paid social practice. She spearheads new media development and opportunity for the US market, and with a deep understanding of all things social, leads education and adoption of best practices around paid execution.
Amanda kicked off her early career within the creative realm at DraftFCB and McCann realm before transitioning to the media side. With her strong background in creative, organic, and digital/social application she approaches social media from a holistic standpoint with a desire to foster creative partnerships and relationships that better impact overall media results and campaign cohesiveness.