VP Global Marketing, Intel
Alyson Griffin is a vice president in the Sales and Marketing Group and the general manager of Global Marketing for the Internet of Things (IoT) business organization at Intel Corporation. To this role, Griffin brings her extensive and diverse marketing experience in verticals, business-to-business (B2B) and consumer (B2C) with the goal of advancing the company’s IoT marketing prowess to support this high-growth business.
Recently, Griffin led the Global Brand and Thought Leadership team where she re-architected Intel’s brand strategy, shifting focus to B2B marketing while working to bring inspirational case studies – grounded in Intel technology – to life. Under her stewardship, the Intel brand became the 11th best global brand in 2018, an increase of four points from the year before, as ranked by Interbrand.