Chief Marketing Officer, Nissan U.S.
Allyson Witherspoon is vice president and Chief Marketing Officer, Nissan U.S. She was appointed to this position in November 2020. In this role, Witherspoon is responsible for marketing communications and media, data innovation and customer experience, enhancing brand value, customer trust and insights, and brand and product marketing.
Most recently, Witherspoon was vice president, Marketing Communications and Media. She was responsible for marketing communications and media, and model line/product marketing with a focus on revenue growth and profit generation for the Nissan brand and its dealer network.
Previously, Witherspoon was general manager, Global Brand Engagement, Nissan Motor Co., Ltd., in Yokohama, Japan, where she was responsible for the leadership and implementation of Nissan’s global marketing and investment strategy including creative, media, sponsorship, agency structure and heritage collection.
Prior to her role at NML, Witherspoon was the director of Marketing Communication and Media for INFINITI USA, where she was responsible for developing the vision and leading the execution of the brand’s cross-carline marketing strategy.
Witherspoon brings 20 years of automotive marketing experience working in a number of senior roles with, and on behalf of, automotive OEMs. Prior to her appointment with Nissan and INFINITI, Witherspoon served as the global business director for Volvo in Amsterdam, Netherlands, adding to her marketing agency experience that included leading accounts for BMW North America and Mercedes-Benz USA in New York City.
Witherspoon holds a bachelor’s degree in marketing from the University of Missouri-Columbia. In 2014, Automotive News named Witherspoon as one of the “40 Under 40” for automakers and suppliers. In 2020 she was recognized as a Female Frontier for breaking brand barriers by Campaign US and was also named one of the 100 Leading Women in North American Auto Industry by Automotive News.