Ally Schnitzer

Retail Media Lead, Target, 7Eleven, Circle K, PepsiCo

Ally Schnitzer started her career in media at various agencies in Chicago working across a variety of clients including pharma, tech, retail and CPG. After 10 years she left the agency world, joining PepsiCo’s North America Media and Data team leading media measurement and optimization for the Quaker and Juice+ portfolio of brands. Ally now partners with shopper marketing and ecomm teams to lead key media strategy, investment and operations initiatives driving omni-channel investments to maximize ROI for PepsiCo products at Target, 7 Eleven and Circle K.