Ally Schnitzer is the Retail Media Lead at PepsiCo supporting key retailers Target, 7Eleven and Circle K. She is responsible for directing strategic omni-channel media investments in partnership with Shopper and Ecommerce teams to maximize ROI for the PepsiCo portfolio of brands across retailers.
Prior to joining PepsiCo Ally spent 10 years at media agencies. During that time, she led strategic media planning and buying for the SCJ Home Cleaning + Shoe Care brands producing data driven omnichannel media plans. And also worked on well-known pharma, tech, financial and a variety of retail accounts across Chicago media agencies— PHD, Omnicom Media Group, Spark and Mindshare.
She is a passionate digital media enthusiast and measurement fanatic. Ally is also a graduate of Chicago’s Second City and enjoys all things comedy and college football.