Allie spends way too much time on her phone (but hey, it’s her job!). At Coca-Cola, Allie helps lead consumer engagement from the shelf to your mobile device. A digital native and data-miner for consumer insights, she’s helped sunset one of the oldest CPG loyalty programs in My Coke Rewards, built out brand programs, and continues to deliver upon Coke’s commitment to do good with her creation and management of Coca-Cola Give. You can find her traveling often, spending time with friends & family, and looking to make her golden retriever, Finn, insta-famous @meetfinn.
Allison Blalock
Digital Engagement Manager, Digital Platforms & Innovation, The Coca-Cola Company