Alison Lazzaro

Alison Lazzaro is Vice President, General Manager for Prudential Brand Marketing and Advertising. She oversees the operations of the internal agency and the brand development with Prudential’s external creative agency of record, Droga5. Prior to joining Prudential in 2010, Alison was the Senior Account Director at Euro RSCG on the Charles Schwab account. She led an account team of professionals in launching the now-classic “Talk to Chuck” campaign. She oversaw all advertising efforts for the campaign that reversed a five-year negative trend and sent brand awareness and consideration soaring for the brand. Alison also previously held senior account management positions at Berlin Cameron on Silk Soy Milk and at BBDO on M&M/Mars, Gillette, and Pizza Hut. On the client side, Alison has led brand development and acquisition marketing activities for TD Ameritrade and Customer Relationship Management (CRM) strategies for EarthLink Wireless. Alison holds a BA in Journalism & Mass Communications from the University of Georgia.