President, Consumer & Lifestyle, Rogers & Cowan PMK
Alisa is an entrepreneurial public relations and marketing expert with 20 years of success building brands. She has crafted compelling narratives and conceived creative campaigns for some of the world's most innovative companies, helping start-ups thrive, and reinvigorating household name brands with increased sales and new audience engagement. This includes international work in more than a dozen countries across five continents. Alisa’s bi-coastal team includes a talented group of 40 brand, lifestyle and entertainment marketing professionals with expertise in CPG, Music, Film, Fashion, Beauty, Spirits, Consumer Tech, Social Causes and Content. Alisa has extensive CPG/Food experience, including 10 years driving PR and pop culture strategy across all Frito-Lay snack brands, five years working with Nestle food & beverage brands, and four years driving McDonald’s local PR in Southern California and more recently across all 210 DMAs.