Executive Vice President/Head of Global Consumer Practice, Rogers & Cowan
Alisa is an entrepreneurial public relations and marketing expert with 18 years of success building brands. She has crafted compelling narratives and conceived creative campaigns for some of the world’s most innovative companies, helping start-ups thrive, and reinvigorating household name brands with increased sales and new audience engagement. This includes international work in more than a dozen countries across five continents, both agency-side and in-house. Alisa has deep expertise in marketing to Millennials, Gen Z, and moms, and is passionate about brands with purpose. Current and past clients include Mastercard, McDonald’s, Heineken, Verizon, Frito-Lay, Nestle, Mattel, TOMS, StubHub, and Activision, among others.