As CMO of Morgan Stanley, Alice oversees the firm’s global brand strategy and go-to-market platform, encompassing all marketing campaigns, sponsorship assets and digital properties. She is a key member of the firm’s leadership team and is leading a significant marketing transformation to help propel Morgan Stanley into the future as a prosperous “house of brands” following the acquisition of brands like Solium Capital, Eaton Vance and E*TRADE.

Prior to her current role, Alice was EVP & Chief Customer Officer for E*TRADE, where she oversaw the firm’s brand, marketing, retail products, digital customer experience, and analytics. Previously, Alice was the Chief Digital Client Experience Officer for Citi’s U.S. Consumer Bank, where she reimagined the end-to-end strategy, design and delivery of the bank’s digital channels. She also garnered more than 25 years of increasingly senior marketing and digital experience at leading brands like American Express, Coach and AT&T.

Alice was recognized as one of Insider’s Most Innovative CMOs (2023), Campaign’s 40 Over 40 (2022), Crain’s Notable Leaders in Advertising, Marketing and PR (2022), Crain’s Notable Women in Finance (2018) and PaymentsSource’s Most Influential Women in Payments (2018) list. In addition, she has been widely quoted in media outlets including Business Insider, Fast Company, Forbes, MediaPost, Ad Age etc.

She is a member of the Board of Directors for HUB, International – a leading North American insurance brokerage that provides employee benefits, business, and personal insurance products and services.

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