Alia leads Creative and Digital Strategy for McCormick and Company, North America. Her multifaceted team is responsible for digital strategy, content, creative campaigns, CRM, owned platforms, social media and emerging technology across McCormick’s portfolio of brands. She has launched McCormick’s first in-house creative content agency, McCormick Studios, and introduced a transformative approach to digital and creative development for McCormick.
Prior to joining McCormick, Alia led IKEA Home Furnishings through a digital makeover resulting in an increase in brand affinity, omnichannel traffic and sales. She has held marketing roles with notable consumer brands including Whole Foods Market, BET.com and Nike.