Alfredo Rodriguez

Alfredo Rodriguez is Vice President of DishLATINO, DISH’s business unit and brand offering a broad range of pay-tv programming packages to Hispanics in the U.S and Puerto Rico. He is responsible for the overall group’s strategy, which includes acquisition and retention. Alfredo was recently named to the Federal Communications Commission’s Advisory Committee on Diversity and Digital Empowerment. Prior to joining DISH, Alfredo held various senior marketing and general manager positions with Molson Coors Brewing Company in the US, Mexico, and Puerto Rico. Previously, he worked with Kraft, ALTRIA and Philip Morris International in the U.S. and Latin America. Alfredo is a graduate of Washington University’s Olin School of Business in St. Louis and currently lives in Denver with his wife and two children.