Head of Multicultural Marketing, Cadillac
As Cadillac’s Head of Multicultural Marketing, Alexis Kerr leads the organization’s efforts to increase opinion, consideration and market share amongst diverse consumers. She also manages Corporate Social Responsibility and Music efforts; which are directly aligned to the brand’s global marketing strategy.
Previously, the New York native served as the luxury brand’s Head of Operations for “BOOK by Cadillac” at the New York City global headquarters. “BOOK by Cadillac” was the first-ever mobility start-up in the industry’s subscription service space. In 2016, she was asked to create and lead the Customer Experience team in General Motors Middle East Operations, managing Dubai’s expansion of culture throughout the entire organization. Moreover, this experience led to her to training the dealer body of eight Middle Eastern countries, including Saudi Arabia. Most recently, she was responsible for managing and leading the creative agency execution of the 2021 Cadillac Escalade reveal short film with Academy Award Winning Filmmaker, Spike Lee.
Prior to joining General Motors, Alexis managed a Business Development portfolio at Delphi exceeding $750m. Kerr holds an undergraduate degree in both Engineering and Computer Science. She also holds an MBA in Marketing.
In her personal time, she enjoys jewelry making, blogging and traveling internationally. Kerr is also very active and passionate about wellness, community and youth.