Alex Frias leads Integrated Marketing for Wayfair where he is responsible for leading Marketing Campaign Strategy, Influencer and Affiliate Marketing, Brand Partnerships, and Physical Retail Marketing teams. Prior to joining Wayfair, Alex led in-house marketing teams at FILA North America and music streaming start-up TIDAL. Earlier in his career, Alex co-founded an award-winning brand experience agency working with category leaders including PepsiCo, Apple, Uber, New Balance, HGTV, Heineken, and Twitter. Alex is a native New Yorker and rabid NY Mets fan (yes, those Mets).