Digital Demand Generation Leader, Small Business Segment, Hewlett Packard Enterprise
Alex is an accomplished digital marketing executive driving results for brand names including Hewlett Packard Enterprise, Microsoft, AT&T and P&G. Currently, Alex heads the Small Business demand generation strategy for Hewlett Packard Enterprise focused on B2B customers. Alex is focused on leveraging the latest marketing technology to lower the cost of customer acquisition and marketing operations.
Alex’s tenure at HP includes senior leadership roles in content marketing, social media, research and digital programs including building a Center of Excellence called the “editorial engine,” a team of 20 journalists and analysts focused on Social Media listening and editorial.
Alex grew up in New York City where he started his career in advertising agencies placing one of the first online ads for AT&T on HotWired in 1995.