Vice President, Digital Marketing & Technology, Church’s Chicken
Alan is a strategic brand leader with 16+ years of experience in both traditional brand marketing and digital innovation. Alan has spent his career working for global brands in the hospitality, restaurant and telecommunications industries, focusing on marketing strategy and digital transformations.
Alan currently serves as the Vice President of Digital Marketing & Technology for Church’s Chicken, a global quick-service chicken concept with over 1,500 restaurants. In his role, Alan is responsible for the leadership of the brand’s digital marketing strategy and roadmap which is comprised of website, mobile, loyalty, search, social media, digital knowledge, public relations and paid digital media. He also oversees the "Off Premise" and digital ordering category (Church's To-Go) for all domestic locations incorporating online ordering, group ordering and delivery.
As Senior Director, Brand Marketing at Moe’s Southwest Grill (FOCUS Brands), Alan successfully established an integrated marketing and media strategy that highlighted a renewed focus on promoting core products and leveraging breakthrough consumer activations including “Chief Taco Officer” and “Queso for Life.” He also spearheaded Moe’s Restaurant of the Future, an evolved new brand positioning and restaurant prototype experience, and launched the brand’s first loyalty program.
Prior to Moe’s, Alan held multiple roles at InterContinental Hotels Group. He was responsible for a brand performance turnaround for Crowne Plaza Resorts and Hotels that increased ROI and guest satisfaction. He also led several brand partnerships including the PGA Tour, BMW Motorsports and Major League Baseball. Additional preceding experience includes roles in marketing at Arby’s Restaurant Group and AT&T.
Alan has been recognized as a Brand Innovators 40 under 40 honoree, a distinction that highlights the next generation of marketing leaders. Additionally, Alan is a member of the University of Georgia – School of Digital Marketing: Board and is a guest lecturer for marketing and advertising departments at universities across the Southeast.
Alan earned his BS in Marketing from Clemson University and his MA in Advertising from The University of Texas at Austin.