Aja Thornton - Brand Innovators

Aja Thornton

Social Media Marketing Lead, Fenty Beauty

Aja, self-proclaimed “The Black Female Social Network”, is the Social Media Manager for Fenty Beauty. Shortly after graduating from the University of Southern California, Aja began her career at Kendo Brands where she was introduced to the world of beauty marketing in her first role working on the relaunch of Ole Henriksen. She quickly shifted to the Fenty Beauty social team where she helped revolutionize beauty on social media by creating a standout brand voice, leading game-changing viral content, and building strong relationships with influencers. Aja has also brought her personality to the forefront, having been featured in some of the brand’s most viral and humorous videos. She she has helped lead Fenty Beauty to become one of the top and most admired brands globally.