Strategist. Innovator. Author. Mentor. All are terms you could use to identify Adam Pierno. The highly caffeinated Adam has refined a simple methodology to build precise strategies for business and brand success. As AVP of Marketing Strategy at Arizona State University’s Enterprise Marketing Hub, Adam leads affinity platforms, brand partnerships and media. He has written two books on marketing. His new book, “Specific” demonstrates a model that today’s brands can use to grow in an absence of viable mass media. His first book, “Under Think It” is used to teach strategy at universities, global agencies and Fortune 100 companies.
Adam Pierno
Associate Vice President, Marketing Strategy, Arizona State University