Adam began his career in Direct Response TV advertising at Omnicom Media Group. As TV began to converge with digital in early 2000’s, he transitioned to digital media at WorldNow, a network of local broadcast affiliate websites. Adam was responsible for selling national ad inventory across these local and regional properties. Later, he moved to the agency services side of the industry where he was focused on providing CRM solutions for top-tier clients, including American Express, Diageo, L’Oreal, Reckitt Benckiser and Hasbro. Adam joined Acxiom and then LiveRamp in 2016, where he combines TV knowledge with CRM/data expertise in order to accelerate demand for people-based, data-driven solutions across the TV ecosystem.