Adam Harter is Senior Vice President, Sports, Media & Entertainment for Pepsi Beverages North America. Working in partnership with key PepsiCo business teams, Adam’s focus is bringing brands to life through powerful partnerships across the multiple areas he oversees, such as Content Development, Media, Music, Gaming, and Celebrity Talent. Adam also oversees all of PepsiCo’s U.S. Sports partnerships, including the NFL, NBA, NHL, and more than 50 professional teams and 60 professional athletes.
He has been recognized by Sports Business Journal as one of the Top 50 Most Influential people in sports business, a recipient of the Media Maven award by AdAge, and selected multiple times to the Billboard Power 100 in Music.
A 20-year PepsiCo veteran, Adam has held various positions within marketing across brand, strategy, innovation, consumer engagement and commercial functions. Adam holds a Bachelor’s degree from St. John Fisher College, a Juris Doctorate Degree from The University at Buffalo Law School and an MBA from the University at Buffalo School of Management.