Adam Benaroya is the Director, Global Media Capabilities + Operations at Johnson & Johnson Consumer Health. He drives strategic priorities and planning principles for media, across all channels, as well as operational efficiencies and governance that deliver scalable ROI improvement and enables innovation. He and his team lead the global media agency relationship, as well as key media partnerships.
Adam joined Johnson & Johnson Consumer Health from Hewlett Packard Enterprise, where he was Head of Global Media and Performance Marketing. He led HPE’s global media program and broader digital- and data-centric COEs, including audience strategy, biddable media strategy and execution, ad/mar tech and privacy, and analytics. Adam helped transition HPE’s marketing organization to a customer-first media strategy, and launched HPE’s first centralized performance marketing practice. He joined HPE in October 2015 prior to the split from the former Hewlett-Packard to help launch the new HPE brand and its data/measurement practice.
Prior to HPE, Adam led an agency-side analytics and insights team at Mindshare NYC.