Abbey Karel - Brand Innovators

Abbey Karel

VP of Business Development, Convenience Retailing, Bounteous

Abbey Karel is VP of Business Development for Convenience at Bounteous. Prior to this role, Karel led the largest and most strategic client relationships at Bottle Rocket (an Ogilvy Company) and was an Ogilvy Top-25 Global Client Leader. She also helped pioneer native applications for Kohl’s and JCPenney, as well as both brands’ in-store digital innovation. With a background in Mobile Product Management in retail, Karel’s focus at Bounteous is on deeply understanding clients’ needs to optimize global teams throughout the product lifecycle and driving strategic, long-term partnerships centered around co-innovation.