Senior Vice President, Marketing, Strategy & Insights, Branded Entertainment Network (BEN)
Aaron Frank is Senior Vice President, Marketing, Strategy & Insights for Branded Entertainment Network (BEN), a Bill Gates Company. In this role, Aaron is responsible for improving the targeting and impact of client campaigns; driving new insights into OTT viewership and behavior; guiding the company’s thought leadership in the advertising, entertainment, and influencer marketing fields; and leading BEN’s marketing and public relations efforts.
Previously, Aaron served as director, corporate citizenship for The Walt Disney Company. In this role, Aaron was responsible for driving overall strategic direction of corporate citizenship for the company, including the creation of citizenship goals and commitments; conducting research to better understand consumer, stakeholder and employee expectations and perceptions; and leading the company’s reporting, stakeholder engagement and issues management efforts.
Before joining Disney, Aaron was engagement director at Siegel+Gale where he led the development of international strategic branding programs for top clients in the technology, travel and nonprofit sectors. Prior to that, Aaron served as account director at a marketing firm specializing in nonprofit organizations. Aaron has also served in environmental policy positions for the Woodrow Wilson International Center for Scholars, National Wildlife Federation and Santa Monica Mountains Conservancy, and he was co-founder of The Greener Business Guide.
Aaron received a B.A. in sociology from the University of Pennsylvania and an M.S. in environmental impact assessment from the University of East Anglia, United Kingdom.