Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship
Looking out at 2018, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. At once, social media is changing how brand build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television.
Lean in and learn how today’s foremost brand marketers are using new technologies and embracing new platforms like Virtual Reality and Augmented Reality, Snapchat, Facebook Live Video, and new digital and data tools to reach consumers.
Moderated by: Jon Margolis, Director of Brand Partnerships, West, Imgur
Eric Burak, Vice President, Digital, Bellator MMA
Erica Kaufman, Director, Global Content Strategy, Mattel
Jonathan Lowe, SVP, Brand Strategy, LA Kings / AEG Sports
Kennedy Reynolds, VP of Brand & Content, Acorns
Ronalee Zarate-Bayani, Chief Marketing Officer, Los Angeles Rams
Authenticity and efficiency are more in-demand than ever in today’s advertising ecosystem. With trust in media and institutions at an all-time low, building authentic connections with consumers has never been more of a challenge. Dubbed “The Company That Built a Viral Video Empire” by The New York Times, Jukin Media is one of the most watched digital media companies in the world and a trusted partner to more than 1,000 brands and media/ entertainment companies. Jukin helps brands connect with audiences by leveraging the world’s most abundant creative resource: organic user-generated video. Hear more about Jukin’s services and how they’re partnering with brands for authentic, impactful content and creative.
Brendon Mulvihill, SVP, Head of Licensing, Jukin Media
The Powersports Industry’s key challenge is connecting with diverse customers who belong to a wide variety of user segments. In particular, Kawasaki needs to connect and communicate with customers as diverse as Boomers to Millennials to Get-Z, off-road to street, two-wheel and four-wheel segments, and everything in between.
Hear from Kawasaki on their strategy to “Engage, Educate, and Excite” and how they are leveraging the latest digital and experiential marketing tools as a cost effective method to communicate different messages to unique customer segments.
Moderated by: Katie Fishman, Account Executive, Kargo
With ad budgets shifting to mobile, marketers are looking for unique ways to break through to consumers. But what types of ads are best suited for the mobile screen?
Kargo partnered with MediaScience to evaluate the effectiveness of nine different mobile ad formats within the mobile web environment. Join us to uncover which formats excel on mobile devices and how marketers can take advantage of understanding how consumers’ preferences.
Lizzie Black, VP, Emerging Partnerships, Kargo
Erick Dickens, SVP, Chief Marketing Officer, King’s Hawaiian
Erick Dickens, SVP, Chief Marketing Officer, King’s Hawaiian
Moderated by: Gregory Liberman, VP, Sales – Central Region, Placed
Creating content and creating good content that people actually want are two very different matters, and seasoned brand marketers know that the secret to success is in finding the right strategy dictated by broader objectives, market opportunity, and most importantly, customer needs.
Indeed, depending on those variables, three major approaches have emerged through which brand marketers can identify and develop compelling content. Whether it’s through partnerships with existing creative organizations, working with individual people – celebrities and customers alike – or by taking on the challenge head on and producing content in-house, the key is to create something that doesn’t feel like advertising, but is informative, entertaining, or otherwise relevant to people’s lives and interests.
Moderated by: Jacob Chappell, Vice President Enterprise Sales, SOCi
Ricardo Briceno, Head of Brand Marketing, Hot Wheels, Mattel
Power is shifting from corporations and governments to consumers and activist brands. Social and environmental issues are facing every corner of society. It can no longer be ignored and no longer can we leave it up to others to solve it. Consumers are demanding action and brands are being called upon to speak out and stand up. But how can your brand be part of this power shift? I’ll dive into the business models of Airbnb, Lyft and Patagonia and share how making the world a better place can be a competitive strategy and a growth opportunity.
Vipe Desai, Founder and CEO, HDX Mix
Are you leveraging Facebook local pages to reach and engage your local customers? The data says you should be.
Multi-location brands are missing a major opportunity if they aren’t fully utilizing local Pages for each of their stores, restaurants or business locations. During this session, we’ll discuss why 66% of all Facebook brand impressions are happening on location pages and the impact they have on brand perception, review generation, and overall customer experience.
Jacob Chappell, Vice President Enterprise Sales, SOCi
Laston Charriez, Head of Marketing, Pilgrim’s
Tavo Castro, Executive Business Director, Strategy, Hearts & Science
Moderated by: Andrew Furman, Senior Vice President, North American Sales, Outbrain
Moderated by: Marc Guldimann, Founder & CEO, Parsec Media
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Hearts & Science 12777 W Jefferson Boulevard Los Angeles, CA 90066