8:00am
Breakfast and Registration
8:45am
Welcome
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer
Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship
Event Chair: Tom O’Keefe, Group Lead Food Service IT, The Kraft Heinz Company
9:00am
Forging Consumer Connections with Mobile, Social, and Emerging Media
Today more than ever we’re seeing innovation and fast paced developments in emerging media and technologies. Each of these new media offer novel ways for brands to connect with and interact with audiences. These emerging technologies also make a habit of drastically altering the ways in which people shop, consumer media, and interact with each other and the world. Keeping up can be exhausting, even for the most savvy of digital marketers. From mobile games to virtual reality to messaging apps to ephemeral media, which trends are real and which are fads? Which provide opportunities for marketers to innovate and get closer to consumers? How can brands tap into these developments to gain deeper understandings of who their customers are and what they want?
Moderator: Paul Kontonis, Chief Marketing Officer, WHOSAY
Jen Naye Herrmann, Marketing Manager – Incubator, MillerCoors
Emily Josephson, Senior Associate Brand Manager, SC Johnson
Anisha Raghavan, Senior Marketing Director, Quaker Foods, PepsiCo
Terez Stewart, Digital Marketing Manager, Peapod
9:30am
Keynote
Christian Badger, Associate Director of Marketing – Condiments, The Kraft Heinz Company
9:50am
Fireside Chat
Christian Badger, Associate Director of Marketing – Condiments, The Kraft Heinz Company
Q&A conducted by: Boaz Cohen, CPO & Head of Business Development
10:05am
Keynote
Swen Graham, VP, Global Creative + Strategy, Foursquare
10:20am
Networking Break
10:35am
Keynote
Jeffrey Mikitka, Head of Central Sales, Spotify
10:50am
People, Partnerships, and Production: Three Routes To Creating Compelling Content
Creating content and creating good content that people actually want are two very different matters, and seasoned brand marketers know that the secret to success is in finding the right strategy dictated by broader objectives, market opportunity, and most importantly, customer needs.
Indeed, depending on those variables, three major approaches have emerged through which brand marketers can identify and develop compelling content. Whether it’s through partnerships with existing creative organizations, working with individual people – celebrities and customers alike – or by taking on the challenge head on and producing content in-house, the key is to create something that doesn’t feel like advertising, but is informative, entertaining, or otherwise relevant to people’s lives and interests.
Moderator: Adam Raphael, Sr. Director of Partnerships, Jukin Media
Melissa Leal, Storytelling Team Lead, State Farm
Christina Rodriguez, Social Media Strategist, Blue Cross and Blue Shield of Illinois, Montana, New Mexico, Oklahoma & Texas
Alana Widdess, former, GM, Digital – Gifts & Celebrations and Digital Commerce Consultant, Sears Holdings Company
11:20am
Keynote
Brian Jochum, Senior Director Global Brand Management and Digital Marketing, KCD Brands, Sears Holdings Company
11:40am
Fireside Chat
Brian Jochum, Senior Director Global Brand Management and Digital Marketing, KCD Brands, Sears Holdings Company
Q&A conducted by: Jeremy Greenspan, Regional Vice President of Sales, ZEFR
11:55am
Keynote
Emerson Spartz, CEO, Dose
12:10pm
Lunch
12:50pm
Keynote – Evolution of Consumer Loyalty
Tom O’Keefe, Group Lead Food Service IT, The Kraft Heinz Company
1:10pm
Fireside Chat
Tom O’Keefe, Group Lead Food Service IT, The Kraft Heinz Company
Q&A conducted by: David Gensler, Senior Vice President, Head Of Industry Food, Beverage and Spirits, Time Inc.
1:25pm
Amplification: Pouring the Gas on Content with Distribution Tactics and Paid Media
Marketers today know that content is king when it comes to engaging consumers and helping them get to know your brand. But content creation is only the first step. If consumers don’t see the content you create, it can be an investment lost. You want your content marketing efforts to lead to new customers or conversions. The queen to your content king is distribution. Distribution efforts not only amplify your content so consumers will see it but provide a means to measuring ROI. Like other forms of digital media, brand marketers are constantly looking for metrics to help justify their investment in content marketing. What is the ROI of content marketing vis-à-vis other media? How can you enhance the ability of your content marketing to deliver more tangible results? What are the best avenues of distribution and paid media to enhance your content marketing efforts? Leading brand marketers share their insights.
Moderator: Kerry Lyons, SVP, Marketing, HouseParty
Christy Kazlo, Director Marketing Technology, Conagra Brands
Eric Ziegenhagen, Director of Digital Engagement, Aparium Hotel Group
1:55pm
Keynote
Stephen Murphy, Director of Vehicle Advertising, Allstate
2:15pm
Fireside Chat
Stephen Murphy, Director of Vehicle Advertising, Allstate
Q&A conducted by: Rick Thome, Regional Sales Director, Yieldmo
2:30pm
Deep Dive into Content Marketing
Ryan Holdway, Senior Director, Nativo
2:45pm
Networking Break
3:00pm
Innovation in Retail: That Last 10 Feet
Rachel Calomeni, VP, Category & Shopper Activation, The Central Group
3:15pm
Macro Marketing and eCommerce Trends – Roundtable Discussion
In this discussion, today’s senior marketing and eCommerce leadership will address the major trends, challenges, opportunities, and shifts in consumer behaviors that they are seeing in the market, with an outlook toward 2018 and beyond.
What’s keeping them up at night? What are they excited about? What new technologies and platforms offer novel opportunities to engage their customers in meaningful ways… and which are just shiny objects? How can marketing and technology leaders structure their teams and recruit highly coveted talent for a new era that demands an increasing array of skill sets?
Moderated by: Penny Schwartz, Director of Sales, Spotify
Jennifer Burns, Director Marketing Strategy and Communications, Discover Financial Services
Tara Giuliano, Global Head of Marketing, Institutional & Head of Marketing, Americas, UBS Asset Management
Sabrina Kautz, Senior Marketing Manager, PepsiCo
Brigette Wolf, Senior Director Global Platform Innovation, Mondelēz International
3:50pm
Keynote
Josh Entman, Co-founder and Chief Creative Officer, Jukin Media
4:05pm
Fireside Chat – Leveraging Strategic Marketing to Predict the Future of Industry
Charmin Tillman, Chief Marketing Officer, GE Transportation
Q&A conducted by: Marc Sternberg, Co-Founder, Brand Innovators
4:30pm
It’s a Wrap!
