9:00am
Welcome & Opening Remarks
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer
Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship
Event Chair: Drew McGowan, Communications Lead – CLIF Brand, CLIF Bar & Company
9:10am
Opening Keynote
Kit Crawford, Co-Owner and Co-Chief Visionary Officer, Clif Bar & Company
Gary Erickson, Co-Owner and Co-Chief Visionary Officer, Clif Bar & Company
9:40am
Fireside Chat
Drew McGowan, Communications Lead – CLIF Brand, CLIF Bar & Company
Moderated by: Rob Kramer, SVP, Data Partnerships, Alphonso
10:00am
Keynote
Maria Silvanskaya, VP Marketing, Roblox
10:25am
Fireside Chat
Maria Silvanskaya, VP Marketing, Roblox
10:40am
Loyalty.X, Rethinking Customer Loyalty
When customer experience matters more than points.
Kevin Rice, CMO, Hathway
10:55am
Fireside Chat
Randy Wells, Sr. Brand Manager, Jos A. Bank, Tailored Brands
Larissa Waters, Senior Creative Lead, Marketing, Tailored Brands
Moderated by: Dan Haarmann, Chief Revenue Officer, FuelX
11:20am
Networking Break
11:35am
Trends in Retail & Retail Marketing
Sabrina Cherubini, Marketing Director – Strategy, Kmart & Sears
Abigail Flora, Director of Marketing, Athleta Girl
Sarah Holt, Director of Marketing & Community, Bi-Rite Family of Businesses
Brooke Shapiro, Brand Engagement Manager, Clorox
Moderated by: Cathy Novelli, Global Head Of Corporate Marketing, Quantcast
12:05pm
Fireside Chat
Eric Toda, Marketing Director, GAP
Moderated by: Kimberly Smith, Director, Brand Partnerships, Foursquare
12:30pm
Lunch hosted by CLIF Bar
1:15pm
Fireside Chat
James Lerner, Sr. Manager, Product Marketing – eCommerce, Walmart
Moderated by: Liane Dietrich, COO, Rakuten
1:35pm
Fireside Chat
Kathryn Wong, Associate Director – Growth Marketing, Mobile, Walmart
Moderated by: Patrick Fenn, Sales Director, Parsec Media
2:00pm
Fireside Chat
Jennifer Mullin, VP Digital Lab, VF Corporation
Moderated by: Kevin Rice, CMO, Hathway
2:25pm
Influencer Marketing Strategies
Brigitte Brady-Harris, Vice President Marketing, MIXT
Michael Fenech, Global Social Strategy & Content, Western Union
Sarah Lynam, PR/Communications Manager, Clif Bar & Company
Moderated by: Daniel Schotland, COO, Linqia
3:00pm
Networking Break
3:15pm
Social Media & Content Marketing Strategies
Paige Dunn, Senior Content Strategist, Clif Bar & Company
Helena Hounsel, Social Media Manager, Brandless
Scott Jaworski, Director, Global Social Media & Publishing, Intel
Lauren Ong, Social Media Lead, Dropbox
Peter Vaughan, Director, Brand Storytelling & Innovation, Charles Schwab
Moderated by: Casey Saran, Co-Founder & CEO, Spaceback
4:00pm
Women in Marketing Leadership Discussion – Brought To You By LUNA
Sabrina Cherubini, Marketing Director – Strategy, Kmart & Sears
Abigail Flora, Director of Marketing, Athleta Girl
Shruti Goradia, Director of Marketing, Social Media, Integrated Communications, Rodan & Fields
Ritu Mathur, Brand Director, LUNA
Jessa Reus, Director, Acquisition and Retention Marketing, ShopStyle
Jennifer Mullin, VP Digital Lab, VF Corporation
Kristine Young, Marketing Director, EA
Moderated by: Lori O’Connor, VP, Entertainment & Western Regional Sales, Simulmedia
5:00pm
It’s a Wrap!