8:55am
Welcome
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer
Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship
Event Co-Chair: John Starkweather, AVP Marketing, AT&T
Event Co-Chair: Kirk Heinlein, AVP – Corporate Brand Marketing, Global Marketing Organization, AT&T
9:05am
Keynote – CSR: It Can Wait Campaign
Ryan Luckey, Assistant Vice President, Global Marketing Organization, Corporate Brand Marketing, AT&T
9:30am
Fireside Chat
Ryan Luckey, Assistant Vice President, Global Marketing Organization, Corporate Brand Marketing, AT&T
Moderated by: Ken Yonan, Senior Director, Central & West Coast Partnerships, Digital Trends
9:45am
Success Story
Andrew Milner, Manager, CRM and Digital Innovation, Brinker International
10:05am
Fireside Chat
Andrew Milner, Manager, CRM and Digital Innovation, Brinker International
Moderated by: Kevin Rice, Chief Marketing Officer, Hathway
10:20am
Loyalty.X, Rethinking Customer Loyalty
When customer experience matters more than points.
Kevin Rice, Chief Marketing Officer, Hathway
Patrick Reynolds, Chief Marketing Officer, SessionM
10:35am
Networking Break
10:50am
Keynote
Shama Hyder, Founder & CEO, Zen Media
11:15am
Influencer Marketing Discussion
Alexis Barsalou, PR & Influencer Engagement, GameStop
Amanda Brown, Digital and Social Media Marketing Manager, TGI Fridays
Meredith Hammer, Global Integrated Marketing Specialist, Fossil Group
Brie Strickland, Music & Influencer Engagement, Southwest Airlines
Moderated by: Nathan Hanks, CEO and Founder, Music Audience Exchange (MAX)
11:45am
Fireside Chat
Alessandra Antenucci, Global Brand Marketing Director, Fossil Brand, Fossil Group
Moderated by: Kate Miller Spencer, Midwest Director of Sales, Midwest/Texas Territory, New York Media
12:05pm
Personalization: Where Big Data Meets Marketing
Yvonne Anguiano, Corporate Market, American Heart Association
Randall Hall, Lead Manager, Digital Strategy, AT&T
Moderated by: Allie Catliota, Group Director, Sales, Verve
12:30pm
Lunch
1:30pm
Content Isn’t Enough, Using AdTech To Personalize At Scale
Megan Matlock, Director of Media Planning, AT&T
Chris Stanger, Executive Business Director, Hearts & Science
Abhi Vyas, Instructor – Mobile Marketing, Southern Methodist University
Moderated by: Scott Hendrickson, SVP Sales, News IQ | News Corp
2:05pm
Fireside Chat – The LGBTQ Imperative
Mack McKelvey, CEO, SalientMG
Zach Stafford, Editor-in-Chief, INTO
2:25pm
Employee Advocacy Discussion
Jhay Davis, National Digital Experience, State Farm
Lee Diaz, Social Media Product Manager, Hilton
Sarah Groves, Lead Marketing Communications Manager – AT&T Business, AT&T
Dana Thornburg, Director of Marketing of The Americas Division, Saladmaster
Moderated by: Colin Burns, Senior Director, Sprinklr
3:00pm
Multi-Cultural Marketing Fireside Chat
Ana Lucia Soto, National Media Manager, JCPenney
Moderated by: Colin Burns, Senior Director, Sprinklr
3:20pm
Networking Break
3:35pm
Keynote
April Denn, Regional Director, Brand Partnerships Central, Foursquare
3:55pm
Success Story
Chris Vary, Senior Director of Public Relations, TGI Fridays
4:20pm
Newfronts Download: Trends in Media, Digital Video, & Content Consumption
Kelsey Caroll, Global Brand Content Lead, Hewlett Packard Enterprises
Ana Lucia Soto, National Media Manager, JCPenney
John Stancliffe, Lead Online Marketing Manager – Video & YouTube, AT&T
Chris Vary, Senior Director of Public Relations, TGI Fridays
Moderated by: Scott Hendrickson, SVP Sales, News IQ | News Corp
5:00pm
It’s a Wrap!
