8:00am
Breakfast & Registration hosted by R/GA
9:00am
Welcome & Opening Remarks
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer, Brand Innovators
Host: Dave Edwards, SVP Managing Director, Growth, US, R/GA
9:30am
Start With Where: The New Starting Point to Building Modern Brands
Barry Wacksman, Vice Chairman, Global Chief Strategy Officer, R/GA
10:00am
The Evolution of Social Media & Digital Marketing
Will Carafello, Director, Social Media, New York Mets
Michael Italia, Head of Social Media, North America, Mars Wrigley
Stephanie Miller, Director, Digital & Emerging Media, Verizon
Janna Zagari, Director, Audience Engagement, SiriusXM
Moderated by: Annalee Gould, SVP Strategic Sales, Unified
10:35am
Keynote
Nina Alexander Hurst, Senior Director, Brand Marketing – Luxury and Lifestyle Brands, Hilton
11:00am
Fireside Chat
Nina Alexander Hurst, Senior Director, Brand Marketing – Luxury and Lifestyle Brands, Hilton
Moderated by: Carol Gillard, Director, Corporate Marketing, News Corp
11:15am
How Connected Brands Can Transform Business and Move Culture
Mike Rigby, SVP Head of Brand Transformation, R/GA
11:30am
Networking Break
11:45am
Success Story – The Evolution of Hershey’s Media Strategy: Advanced Targeting & Business Data
Vinny Rinaldi, Head of Addressable Media and Technology, The Hershey Company
12:05pm
Fireside Chat
Vinny Rinaldi, Head of Addressable Media and Technology, The Hershey Company
Moderated by: Joseph Leichman, VP, Buyer Development, OpenX
12:20pm
Keynote
Allison Stadd, VP Marketing, Bark
12:45pm
Fireside Chat
Allison Stadd, VP Marketing, Bark
Moderated by: Shirley Hughes, President of our Brand & Lifestyle Team, Rogers & Cowan
1:00pm
Lunch hosted by R/GA
1:45pm
2020 Outlook: Trends, Challenges, & Opportunities
Vivian Chang, VP Growth, Nutranext DTC, Clorox
Ben Collier, Executive Director Brand at J.P. Morgan Private Bank
Sarah Tabb, VP, Brand & Marketing, Milk Bar
Moderated by: Scott Hendrickson, SVP Sales, News Corp | News IQ
2:20pm
Future of Media RoundTable
The discussion will explore various topics central to modern media planning, and current trends in the media side of the business informing and driving those efforts. We’ll look at the evolution of linear TV, the maturation of the digital video market, the opportunities and challenges presented within emerging media and platforms. The conversation will also explore the new tools in the digital media and programmatic toolkit marketers are using to leverage data to make their media planning.
Moderated by: Jim D’Antoni, Director of National Media Sales, DISH Media
Vinny Rinaldi, Head of Addressable Media and Technology, The Hershey Company
Luis Spencer Freitas, Director, Omnichannel, LVMH
Rachael Wolfson, Director, Global Media, Consumer Engagement, Estée Lauder Companies Inc
3:00pm
Networking Break
3:15pm
Keynote – An Inside Look at The “Dos Equis 3×3 Tournament” and What it Means For the Future of Streaming Entertainment & Sports Marketing
Quinn Kilbury, Head of Partnerships and Consumer Experience, Heineken USA
3:35pm
Fireside Chat
Quinn Kilbury, Head of Partnerships and Consumer Experience, Heineken USA
Moderated by: Art Zeidman, EVP Growth, Collab
3:50pm
Keynote
Meghan Taylor, VP of Brand & Creative, Freshly
4:15pm
Fireside Chat
Meghan Taylor, VP of Brand & Creative, Freshly
Moderated by: Steven Moy, EVP Chief Technology Officer US, R/GA
4:35pm
Happy Hour hosted by R/GA