9:00am
Breakfast and Registration
10:00am
Opening Remarks
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer
Event Co-Chair: Amy Pascal, Vice President, Head of Americas Marketing, LEGO Group
Event Co-Chair: Michael McNally, Senior Director, Brand Relations (PR, Partnerships, Promotions, Event Marketing, Content Marketing), LEGO Group
10:15am
Fireside Chat
Amy Pascal, Vice President, Head of Americas Marketing, LEGO Group
Moderated by: Robyn Meyers, Head of Brand Partnerships, North America, InMobi
10:40am
What’s Next in Digital: Social, Mobile and Emerging Media
Looking ahead to 2019 and beyond, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. Social media is changing how brands build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television.
Lean in and learn how today’s foremost brand marketers are using new technologies and embracing new platforms like Virtual Reality and Augmented Reality, Snapchat, Facebook Live Video, and new digital and data tools (while also refining tried-and-true tools) to reach consumers.
Moderated by: Matt Jackson, Senior Strategic Director, Sales, Pixability
Ben Blakesley, SVP, Head of Social Media and Editorial Content, Citizens Bank
Elyse Burack, Marketing Director, Boxed
Matt Schultz, Digital Marketing Manager, LEGO Systems
11:15am
Fireside Chat
Ricky Engelberg, Global VP of Digital and Brand Communications, Converse
Moderated by: Theo Berenson, Director of Marketing, Parsec Media
11:35am
Networking Break
11:50am
Evolution of Youth Marketing
The youth in the present time is a complete different species from a decade ago or even a couple years ago. New technologies and devices have had a huge impact on their behaviors. Millennials and Gen Z’ers use technology, consume content and entertainment, and shop differently than those of other generations.
In order to stay relevant, your brand has to not only stay on top of the latest innovation but also unlock their passions while fighting for the few seconds of their attention span. Hear from your fellow brand marketers on how they are engaging with today’s youth and learn how to navigate generational and behavioral shifts along with the regulations that govern marketing to kids.
Moderated by: Lee Margolis, Executive Creative Director, MOFILM
Santo D’Asaro, Global Director, Event Marketing, Beats by Dr. Dre
Mike Ilacqua, Brand Director, LEGO Systems
Jason Karlowski, Assistant Director of Sports and Content Marketing, Modell’s Sporting Goods
12:20pm
Success Story
Santo D’Asaro, Global Director, Event Marketing, Beats by Dr. Dre
Kelly Vaught, Chief Marketing Officer, BeCore
12:45pm
Lunch
1:30pm
Sensory Stimulation and The Future of Brand Experience
While many marketers are embracing new digital tools and emerging media to reach their consumers, there’s simply no replacement for the “IRL” experience, that is, contextually connecting with real people in the real world and allowing your customers to touch, smell, see, hear, and taste your brand.
And just as the digital side evolves and sees increasing investment, so does the experiential, as the past year alone we have seen a resurgence in brand-owned physical experiences and the intent of creating a lasting impression.
Hear from some of today’s top experiential marketers and learn how they’ve translated their brands and products into unique, memorable experiences that stimulate the senses, and how they leverage new technologies to take those experiences to the next level.
Moderated by: Theo Berenson, Director of Marketing, Parsec Media
Ryan Heuser, Director, Field Marketing, Mike’s Hard Lemonade
Kai Witbeck, Events Manager, LEGO Systems
1:55pm
Keynote: The Future of Marketing
Being relevant used to be enough. However, for the next generation of consumers, brands must take the next step and make individual and cultural impact to truly recruit the next generation super fans.
James Cuthbert, Multicultural Marketing Expert
2:20pm
Fireside Chat
James Cuthbert, Multicultural Marketing Expert
Moderated by: Matt Jackson, Senior Strategic Director, Sales, Pixability
2:35pm
Women in Marketing Roundtable
Morgan Ferrarotti, Marketing Director, Aetna
Ariana Malutich, Brand Manager, LEGO Systems
Christine Sumecki, Senior Marketing Manager, Digital, Nestlé Waters
Moderated by: Natasha Gullifer, Senior Account Executive, GroundTruth
3:05pm
Success Story
Aron Lee, Founder & Chief Innovation Officer, DEILAB
3:30pm
It’s a Wrap!
