8:00am
Breakfast hosted by Einstein Bros. Bagels & Registration
8:45am
Welcome
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Melissa McKinley, Vice President Community Operations, Brand Innovators
Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship
Event Chair: Julie Barys, Director, US Integrated Marketing and Planning, Western Union
9:00am
Keynote – Marketing Innovation
Michael Hafer, Sr. Vice President, Product, Marketing and Field Execution, Western Union
9:20am
Fireside Chat
Michael Hafer, Sr. Vice President, Product, Marketing and Field Execution, Western Union
Moderated by: Sarah Steffens, Account Executive, Kargo
9:40am
Keynote – Crocs Success Story
Terence Reilly, SVP, Chief Marketing Officer, Crocs
10:20am
Fireside Chat
Terence Reilly, SVP, Chief Marketing Officer, Crocs
Moderated by: Kris Parker, Director of Sales, Tremor Video DSP
10:40am
The Truth About Eating Pop Rocks and Drinking Soda: Common Misconceptions About Life and Location Data
Nathaniel John-Grose, RVP West, Blis
10:55am
Networking Break
11:15am
Panel – The Future of Media and Consumer Engagement
Digital media and the Internet are rapidly transforming the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From connected TV to mobile devices to wearables, media and entertainment is everywhere. Consumers today not only expect, but demand content anywhere, anytime, across every screen, device, and media platform that they encounter throughout the day. As a result, brands are working harder than ever to keep up with consumers. How is the digital transformation of the marketing and media industries impacting brand marketing? How can brand marketers take advantage of this paradigm shift and use technology to build loyalty and long term relationships with their consumers? What’s the next big thing that will disrupt the marketing and media industries? You heard it here first.
Moderated by: Kris Parker, Director of Sales, Tremor Video DSP
Diana Boyles, Vice President of Marketing, HomeAdvisor
Lyndsy Clark, Senior Brand Manager, Pilgrim’s
Joanna Darst, Global Director of Consumer and Media Activation, Molson Coors
Amber Hellem, Director, Digital Marketing, Western Union
Julia Pratt, Corporate Communications Manager, REGO Restaurant Group
12:00pm
Lunch hosted by Western Union
1:00pm
Fireside Chat
Stephanie Krause, VP Marketing, HuHot Mongolian Grills
Moderated by: Richard Jones, CEO, Wayin
1:20pm
Panel – The Future of Shopping
It’s not just that shopping habits have evolved so much over the last few years, but that they continue to do so, drastically, ceaselessly, and at a relentless pace. The retail and ecommerce landscape is consequently wrought with both challenge and opportunities, as brands explore new ways to drive consumers in-store, and look to new partners and emerging technologies to bring their wares to the customer, wherever they may be.
Amazon, along with the rise of niche ecommerce, have forced brick-and-mortar retailers to innovate and experiment with new models, leveraging subscription services, social selling, mobile commerce, and new ways to add both revenue and value, in the face of competition.
This session will explore the changing dynamics between different consumer touch points – online, in-store, and mobile – and how smart marketers can leverage each channel’s unique features to drive shoppers in-store and impact purchase behavior.
Moderated by: Adam Herman, VP, Global Business Strategy, Control v. Exposed (CvE)
Julie Barys, Director, US Integrated Marketing and Planning, Western Union
Rachel Fredrickson, Digital Marketing Manager, Einstein Noah Restaurant Group
Nikoletta Vecsei Harrold, Director of Communities Strategy and Social Media, Transamerica
Jillian Lakritz, CEO & Founder, Yoee Baby
Burke Landis, Director, Research and Innovation, Danone
2:05pm
Fireside Chat – Just Bare Chicken
Laston Charriez, Head of Marketing, Pilgrim’s
Moderated by: Nathaniel John-Grose, RVP West, Blis
2:25pm
Fireside Chat
Josh Richman, CMO, Head of Sales, Franklin Group
Moderated by: Casey Saran, CEO, Spaceback
3:05pm
Networking Break
3:25pm
Keynote
Casey Saran, CEO, Spaceback
3:40pm
Panel – Sports, Entertainment and Content 2019
Great content must resonate with consumers, in order for them to believe it, share it, and reflect positively on your brand. Sports and entertainment are a passion point for consumers of all ages and can be especially appealing to younger audiences. This panel will explore how brands are using sports and entertainment to integrate their brand in new and unique ways to represent brand personality, show how their brand can apply in life situations, and to help consumers understand and relate with brands in places where they are already feeling emotional connections. There are many ways brands are doing this, through Movies, Video, Music, Gaming, Sports, Television and more. Listen as brand marketing leaders discuss how they are using sports and entertainment to connect with consumers.
Moderated by: Bethany Claypool, VP Marketing, Fathom Events
Ben Hunt, Director of Digital Media, Denver Broncos Football Club
Jamie Poston, Head of Brand Strategy & Marketing, Transamerica
Marie Proto, Corporate Brand and Sponsorships, Western Union
Meg Ryan, Vice President of Marketing, Denver Nuggets
4:15pm
Keynote – Social Influencers Marketing
Maher Kayali, Consumer Marketing and Digital Media Lead, Verizon
4:35pm
Fireside Chat
Maher Kayali, Consumer Marketing and Digital Media Lead, Verizon
Moderated by: Morris Martin, Head of Data Strategy, SITO Mobile
4:55pm
It’s a wrap!
