8:00am
Breakfast and Registration hosted by Hulu
8:50am
Welcome & Opening Remarks
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Pearl Tam, Senior Director, Content & Community, Brand Innovators
Host: Chris Denson, Founder, Innovation Crush
9:00am
Keynote
Amanda Kozlowski, Executive Vice President, Marketing, Lionsgate
9:20am
Fireside Chat
Amanda Kozlowski, Executive Vice President, Marketing, Lionsgate
Moderated by: Jim D’Antoni, Director, National Media Sales, DISH
9:35am
The Future of TV & Digital Video
Digital media and the Internet are rapidly transforming the television industry. From connected TV to multi-channel networks, the lines are blurring between traditional television and content delivered online. Once more, mobile devices and tablets are changing when and where we consume media and entertainment. Also, addressable television advertising will soon be the norm. Regardless, however, of what screen, device, platform, or format that television is consumed on, one thing remains the same; everyone loves a good story and based on the quality of television programming today, content still reigns king. It’s a fact: Television is still the most powerful and effective form of media and advertising ever created. So, rather than running away from it, how can brands embrace and benefit from the evolution of television? Where should they be investing? And, what’s the next big thing that is going to happen to television? Stay tuned; and get ready for the golden age of television, all over again, albeit in the digital age.
Moderated by: Jennifer Lockhart, Industry Sales Manager, Entertainment & Automotive, Teads
Damon Berger, Head of Digital Engagement, Mattel
Scott Bishoff, VP Media, Fox Film
Ted Chi, VP Marketing Strategy – Digital Distribution, NBCUniversal
Jane Mohon, SVP, Media, Digital Marketing & Publicity, Sony Pictures Entertainment
10:10am
Fireside Chat
Charlotte Mostaed, Director of Marketing, POM Wonderful
Moderated by: Jesse Judelman, SVP of Sales, Americas, Vevo
10:30am
Keynote
Randi Barshack, CMO, Samba TV
10:45am
Networking Break
11:00am
Addressability, Accuracy and Accountability – The 3 A’s of OTT Advertising
In this session brands will learn how new OTT-enabled data, media and measurement solutions are driving outcomes.
Matthew Schmidt, RVP Agency Development, SpotX
Moderated by: Richard Kosinski, EVP of Sales, Tru Optik
11:15am
Fireside Chat
Enrique Cortinas, Head of Media, Marketing Communications and Commercial Operations, North America Juice, PepsiCo
Moderated by: James Johnson, VP, Account Planning & Client Strategy, Exponential
11:35am
What’s Next in Digital
Looking out at 2019, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. At once, social media is changing how brands build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television. Lean in and learn how today’s foremost brand marketers are using new technologies and embracing new platforms like Virtual Reality and Augmented Reality, Facebook Live Video, and new digital and data tools to reach consumers.
Moderated by: JM Del Valle, VP, US, Alphonso
Lockie Andrews, Chief Digital Officer, UNTUCKit
Chris Baccus, Vice President, Digital Marketing, Unibail-Rodamco-Westfield
Tulani Elisa, Vice President, Social Media, Fox Entertainment
Sandhya Simhan, Digital Innovation Lead, QuickBooks
Sarah Vick, Head of Business, Intel Studios
12:15pm
The New Definition of Performance TV
Mark Douglas, Founder & CEO, Steelhouse
12:30pm
Lunch
1:25pm
Mass Media vs Personalization: Striking The Right Balance
From traditional linear TV to individual influencers, to niche social networks, there is no shortage of viable media outlets to serve as your brand’s platform in the constant battle to connect with consumers, some with vast audiences and wide reach, others with small, highly curated users. What it often comes down is Awareness vs Relevance, understanding which platform will achieve which objective, and striking the right balance between the two. This session will dive into the oft-conflicting goals of generating wide scale Brand Awareness with personalization and building one-on-one consumer relationships. What are the media and digital tool sets needed to make the most out of your budget? What are the data strategies that will ensure you’re taking the right approach and messaging to the appropriate platforms with the customers you actually want to target? And how close are we to achieving the ever-elusive holy grail of “personalization at scale?”
Moderated by: Bill Herman Vice President, Advanced Advertising Sales, Spectrum Reach
Leesa Eichberger, Head of Brand Marketing, Farmers Insurance
Leslie Emmons, VP Marketing, FabFitFun
Steve Hartmann, Head of Integrated Marketing, Experian
Kendra Upham, Head of Media, Hulu
2:00pm
Fireside Chat
Scott Bishoff, VP Media, Fox Film
Whitney Dickinson, VP Media and Data, Lionsgate
Moderated by: Mike Schoelch, VP of National Sales, Brand Solutions, ironSource
2:20pm
Fireside Chat
Leesa Eichberger, Head of Brand Marketing, Farmers Insurance
Moderated by: Jim Keller, VP National Sales, Hulu
2:40pm
Keynote
Dallas Lawrence, Chief Brand Officer, OpenX
2:55pm
Networking Break
3:10pm
Client Success Story
Tony McRoberts, Director, Enterprise Sales, Braze
Maren (Nordling) Ziobrowski, VP Product & Consumer Marketing, TV Time
3:25pm
Fireside Chat: A Holistic Approach To Integrated Video: TV, Digital, OTT And The New Media Mix
From connected TV to multi-channel networks, the lines are blurring between traditional television and digital video. With the digital video landscape maturing, the linear TV platform is evolving in lockstep, adopting new data and targeting vehicles, with addressable television advertising becoming more prevalent, and programmatic TV on the horizon. Hear how brands are fusing these different screens and opportunities into a holistic approach to video, and how the video ecosystem is evolving and the opportunities and challenges that creates.
Lisa Herdman, SVP / Director, National Video Investment and Branded Content, RPA
Moderated by: Jesse Judelman, SVP of Sales, Americas, Vevo
3:45pm
Keynote
Stephan Beringer,, CEO, Mirriad
Spencer Gerrol, CEO, SPARK Neuro
4:00pm
Breaking Through In a Low Loyalty, Low Tolerance, I Want It Now World
David Rudnik, Co-Founder, CTO, Connekt
4:15pm
Fireside Chat
Zak Normandin, Founder & CEO, Iris Nova
Moderated by: Tracie Maffei, VP Strategic Accounts & Performance Marketing, Hulu
4:35pm
Panel: What does it mean to be a Challenger Brand?
Jane Fisher, Co-Founder, Harper Wilde
Dan Mazei, Sr. Director, Head of Global Communications, Activision Blizzard
Zak Normandin, Founder & CEO, Iris Nova
Sarah Tabb, VP Brand & Marketing, Milk Bar
Moderated by: Natalie Serota, SVP, Head of BD & Platform Partnerships, SteelHouse
5:15pm
It’s a wrap!