Michael Donnelly, Senior Vice President, Global Digital Marketing, Mastercard
Geoff Mroz, Creative Strategy & Development, Adobe
We are all in the midst of the third wave of enterprise transformation: the Experience Business wave. This means continually delivering customer centric, meaningful, and compelling brand experiences at the right time and in the right channel. As creatives and marketers, we are the storytellers of those experiences. Having clean, agile systems to make, manage, measure, and monetize our stories is more important now than ever before. Dive deep into where Adobe sees the intersections of creativity and marketing to be and how you can leverage them to enable your experience business.
A brief overview of the strategy and process leading to Mastercard’s new brand identity.
Like any great marriage, great advertising is often the result of the marketing and creative teams working in tandem to come up with and execute brilliant ideas flawlessly. Easier said, than done. Hear first hand how successful brand marketers work together with their creative colleagues to strike a righteous balance between their objectives and the creative vision of their counterparts on the design side of the house. In what is sure to be a lively session, our panelists will share their stories from the front lines.
Moderator: Dave Weinberg, Sr Solutions Consultant, Digital Media, Adobe
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Global Headquarters 2000 Purchase Street Purchase, NY 10577