8:00am
Breakfast & Registration
9:00am
Welcome
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer, Brand Innovators
Annie Fei, Director of Content & Community, Brand Innovators
Event Chair: Michelle Killebrew, Vice President, Head of Marketing – PwC New Ventures
9:15am
People, Partnerships, and Production: Three Routes To Creating Compelling Content
Creating content and creating good content that people actually want are two very different matters, and seasoned brand marketers know that the secret to success is in finding the right strategy dictated by broader objectives, market opportunity, and most importantly, customer needs. Indeed, depending on those variables, three major approaches have emerged through which brand marketers can identify and develop compelling content. Whether it’s through partnerships with existing creative organizations, working with individual people – celebrities and customers alike – or by taking on the challenge head on and producing content in-house, the key is to create something that doesn’t feel like advertising, but is informative, entertaining, or otherwise relevant to people’s lives and interests.
Moderated by: Lisa Hayashi, V.P. U.S. Operations, Snatch & Playstack, Inc
Kay Ng, Digital Brand Marketing, Ghirardelli Chocolate Company
Benjamin Taylor, Content Marketing & Strategy, Dropbox
9:50am
Fireside Chat
Michelle Killebrew, Vice President, Head of Marketing – PwC New Ventures, PwC
Moderated by: Tobin Trevarthen, Founder and Chief Narrative Officer, Spatial Shift LLC
10:10am
Fireside Chat – Brand Storytelling
Alyson Griffin, Vice President, Sales and Marketing Group | General Manager, Global Marketing, Internet of Things, Intel
Moderated by: Gabrielle Powell, Director, West Coast Sales, News Corp
10:35am
Networking Break
11:15am
Fireside Chat
Jennifer E. Heyman, VP of Social Media, Wells Fargo
Moderated by: Brittney Gadd, Sales Director, TripleLift
11:40am
Data Driven Marketing & Media: Planning, Measurement, & Attribution
Data has become one of the industry’s biggest buzzwords, but understanding how to properly leverage data in a meaningful and effective way is no easy task, still in its infancy, this trend sees brands with access to a barrage of data, but what data is important, and how can marketers best use it to inform marketing efforts and measure their effectiveness?
Moderated by: Gabrielle Powell, Director, West Coast Sales, News Corp
Hillary Brown, Senior Media Manager, Charles Schwab
Alison Gensheimer, VP, Digital Marketing, Wells Fargo
Jason Rose, Chief Marketing Officer SAP Customer Experience, SAP
Ritu Singh, Demand Generation and Marketing Operations Leader, PwC
12:15pm
It’s a wrap!
