9:00am
Welcome
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer
Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship
Event Chair: Heather Nykolaychuk, Senior Director, Marketing Strategy & Operations, Mattel
9:10am
Keynote – Insights and Real-Time Action
Sven Gerjets, EVP & Chief Technology Officer, Mattel
9:35am
Fireside Chat
Sven Gerjets, EVP & Chief Technology Officer, Mattel
Q&A conducted by: Brad Grealy, Director of Sales, Spotify
9:50am
Keynote
Josh Entman, Co-founder & Chief Development Officer, Jukin Media
10:10am
The Future of TV & Digital Video
Digital media and the Internet are rapidly transforming the television industry. From connected TV to multi-channel networks, the lines are blurring between traditional television and content delivered online. As the digital video landscape matures, the linear TV platform is evolving in lockstep, adopting new data and targeting vehicles, with addressable television advertising becoming more prevalent, and programmatic TV on the horizon.
Television is still the most powerful and effective form of media and advertising ever created. So, rather than running away from it, how can brands embrace and benefit from the evolution of television? Where should they be investing in video? Stay tuned; and get ready for the golden age of of television, all over again, albeit in the digital age.
Moderator: Cindy Murphy, Account Executive, Pixability
Rabih Gholam, President, Unscripted Content, Studio 71
Jason Horowitz, Vice President, Global Marketing – Hot Wheels, Mattel
Ray Powell, VP, Entertainment and Brand Partnerships, AwesomenessTV
Karyn Spencer, VP, Creator Lab, AT&T
10:45am
POV
Evan Gotlib, SVP Sales, LittleThings
11:05am
Networking Break
11:20am
What’s Next in Digital: Social, Mobile & Content Marketing
Looking out at 2017, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. At once, social media is changing how brands build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television.
Moderator: Andy Daidone, Managing Director, National Sales, GroundTruth
Billy Grenham, Senior Global Marketing Manager, Taco Bell
Aaron Kohn, Vice President – Digital Engagement, Mattel
Maleeda Wagner, Senior Marketing Manager, Chocolate Confections, Nestlé USA
David Williams, SVP & GM, Channels, pocket.watch
11:55am
Keynote
Sean Kelly, Head of Sales, Southwest, Spotify
12:15pm
Fireside Chat
Noah Kerner, CEO, Acorns
Q&A conducted by: Rob Emrich, CEO, Gimbal
12:35pm
Lunch
1:30pm
Keynote
Tracy Keim, Vice President, Consumer Marketing | Brand & Education, 23andMe
2:00pm
Fireside Chat
Tracy Keim, Vice President, Consumer Marketing | Brand & Education, 23andMe
Q&A conducted by: Andrew Gorenstein, President, Advertising & Partnerships, Dotdash
2:15pm
POV
Joon Lee, Sr. Director of Sales, Nativo
2:30pm
The Future of Media: Social, Mobile, & Emerging Platforms
If 2016 was a watershed year for the marketing and media industries, 2017 is where everything has been turned upside down. Digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general, yet the tactics and channels that once worked, are losing traction, while emerging media and technologies that were recently untested and gimmicky, are now proven vehicles for reaching consumers in new and exciting ways.
Mobile has become the platform of choice for consuming media and entertainment; brands are publishing more original content than ever; digital video continues to challenge television. But the strategies, digital toolsets, and media, behind these efforts continue to evolve.
Lean in and learn how today’s foremost brand marketers are using new technologies and embracing emerging platforms like Virtual Reality, Snapchat, and Live Video, and Messengers.
Moderator: Joshua Backer, Co-Founder and President, Advertising, Unified
Jasmine Atherton, Head of Social, Americas, Airbnb
Caty Burgess, Senior Vice President, Media Strategies, The CW
Brian Feit, Founding Partner, BMF Media
Cheryl Gresham, VP, Global Media & Marketing Integration, Mattel
3:10pm
Networking Break
3:30pm
POV
Ryan Detert, CEO, Influential
Chris Detert, President, Marketing, Influential
3:50pm
Navigating Social Media in the Age of Pay-to-Play
The social marketing landscape is quickly evolving with organic reach smaller than ever, automation becoming more and more prevalent, and data playing an increasingly important role in building 1:1 relationships with consumers.
This panel will explore the ever changing social ecosystem and how top tier brands and marketers are able to uncover and utilize new insights into their consumers, how they are able to personalize messaging, use dynamic ads, and measure the impact of paid and earned social media. Learn from the best.
Moderator: Trett Johnson, Business Development, Smartly.io
Jessica Fini, Manager, Honda and Acura Social Marketing
Malcolm Gray, Social Media Manager, Live Nation Entertainment
Katie Kendall, Social Strategy & Insights Manager, Walgreens
Malcolm Manswell, Marketing Manager, Atlantic Records
Isaac Quiroga, Video Engagement, New Media, Mattel
4:35pm
It’s a Wrap!
