8:00am
Breakfast and Registration
9:00am
Welcome & Opening Remarks
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators
Event Chair: Michelle Froah, SVP Marketing Strategy & Science, MetLife
Host: Nik Sharma, Former Head of D2C, Hint Water & VaynerMedia
9:15am
Welcome
Michelle Froah, SVP Marketing Strategy & Science, MetLife
9:30am
Building a 21st Century Brand
This discussion will look what it what it takes to build a 21 Century Brand for the modern consumer, and how marketing leadership can orchestrate the evolution of communications and digital transformation of their brands by leveraging emerging technologies, new toolsets, and the right talent and org structure.
Moderated by: Brian Simmons, SVP, Marketing and Business Development, imre
Debra Bass, President & Chief Marketing Officer, Americas, Nuvo Health
Justin Manfredi, SVP Marketing, AMC Networks
Wes Wilkes, Vice President, Global Brand Strategy, MetLife
10:15am
Keynote – Digitally Born
Debra Bass, President & Chief Marketing Officer, Americas, Nuvo Health
R. John Fidelino, Creative Director, Interbrand Health
10:45am
Keynote
Andrew Rosen, Vice President, Sales & Agency Development, Nativo
11:00am
Networking Break
11:15am
Fireside Chat
Marissa Freeman, Chief Brand Officer, HPE
Moderated by: Scott Hendrickson, SVP Sales, News Corp | News IQ
11:35am
Pivoting to Performance Branding
Parsec CEO Marc Guldimann will share the story of their transition from a media company to a data platform with a new product, Adelaide. Adelaide helps brands value media through the lens of attention and beat the market with tools to optimize campaigns towards incremental awareness.
Marc Guldimann, Founder & CEO, Parsec Media
11:50am
Fostering Meaningful Consumer Engagement Across Digital Media & Emerging Platforms
Stephen McDonagh, Director, Digital Marketing and Growth Brands, 1800 Flowers
Paul Gelb, Head of Programmatic & Social, Bayer
Matt Repicky, Chief Marketing Officer, Genexa
Moderated by: Jason Beckerman, Co-Founder and CEO, Unified
12:20pm
Lunch
1:00pm
Keynote – Advanced TV, Programmatic & The Future of Media
Junior Reyes, Head of Marketing, Programmatic and YouTube, Resident
1:20pm
Fireside Chat
Junior Reyes, Head of Marketing, Programmatic and YouTube, Resident
Moderated by: Matt Mitchell, VP Sales, Simulmedia
1:35pm
Success Story – Behind The Work, Above The Fold
Ashley Harding, Managing Director, Growth & Engagement Marketing, The New York Times
Janis Huang, Executive Director, Marketing & Media Strategy, The New York Times
1:45pm
Fireside Chat
Ashley Harding, Managing Director, Growth & Engagement Marketing, The New York Times
Janis Huang, Executive Director, Marketing & Media Strategy, The New York Times
Moderated by: Jason Oates, Chief Business Officer, LiveIntent
2:05pm
Fireside Chat – Influencer Marketing
Bette Ann Schlossberg, Director, Influencer Marketing, Lyft
Moderated by: Bill Hildebolt, CEO and Co-Founder, gen.video
2:25pm
Fireside Chat
Karen Schnelwar, VP, Global Brand Strategy and Marketing, OXO
Moderated by: Bill Hildebolt, CEO and Co-Founder, gen.video
2:50pm
Fireside Chat
Sameer Agarwal, VP, Customer Solution Strategy, MetLife
Michelle Froah, SVP Marketing Strategy & Science, MetLife
Moderated by: Scott Hendrickson, SVP, Sales, News Corp | News IQ
3:15pm
Networking Break
3:30pm
Growth Marketing & Consumer Acquisition
Caroline Culbertson, Director of Brand Marketing, Betabrand
Nik Sharma, Former Head of D2C, Hint Water & VaynerMedia
Alex Sutton, Director, Digital Acquisition, Avis Budget
Susan Tang, VP Marketing Strategy & Acquisition at MetLife
Moderated by: Joseph Leichman, VP, Buyer Development, OpenX
4:15pm
40 Under 40 East – 2019 RoundTable
Jessica Burns, VP Brand Marketing & Creative, Grubhub
Judd Pratt-Heaney, Senior Director, Global Marketing, WWE
Spencer Gordon, Sr. Director, Digital, Anheuser Busch
Moderated by: David Spiegel, Head of Sales, New York Media